Greetings from IIFW™.
International IPOH Fashion Week (IIFW), a world class fashion event and winner of the Fashion Week Award of the Year 2019/20 under the watchful eye of MOTAC making its comeback after a two-year hiatus in 2020 due to the global pandemic extends a warm welcome to all fashion enthusiast along with a unique concept and venue for a fashion show. An opportunity to once again witness a world class grand fashion event extravaganza scheduled 20th -23rd October 2022 at Ipoh Perak nicknames City of Millionaires, Bougainvillea City & Silver Valley. Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. Fashion and design now play an equally important role in other artistic fields. Fashion shows today have crossed the glamorous ramps and carpets of the popular dress designers. The growing global interest in modest fashion is redesigning the fashion power map and has an important bearing on our economy which contributes to our international standing in the world’s fashion stakes.
Fashion in Malaysia is influenced by the historical fusion of Malay, Chinese, Indian and various other indigenous cultures. International Ipoh Fashion Week has become a central platform for positioning Malaysia as a thriving emerging fashion capital.
The exclusive home-grown event shall be graced by Her Royal Highness Raja Permaisuri Perak Tuanku Zara Salim, members of the Perak Royal Family, Foreign Ambassadors, Celebrities and performers of both local and international stature. We will feature an exclusive line-up of fashion designers and Celebrities from Malaysia and fashion labels from China, Singapore, India, Indonesia, Nepal and Middle East. A total of 40 female and 10 males both local/International models will take the fashion runway in Malaysia.
A brief overview of the week is as follows: –
- 20th October 2022 – IIFW™ FASHION SYMPOSIUM
- 21st October 2022 – IIFW™ RED CARPET ‘Fashion with a Heart’ Charity Gala Dinner
- 22nd October 2022 – IIFW™ Runway Fashion Showcase in Ipoh
- 23rd October 2022 – IIFW™ unique Closing Fashion Showcase in Ipoh
With a two-pronged objective of showcasing Perak/Malaysia-based fashion talent globally and at the same time welcoming the world to the Wonders of Perak/Malaysia, IIFW™ Season 4.0 will help boost tourist arrivals to Malaysia as we showcase our culture, food and popular tourist destinations. With our neighbours looking to invest and spend some of its resources on style, Malaysia has many of the right ingredients to succeed in its mission. I’m optimistic with the continuous support from Perak State Government, Tourism Perak, Majlis Bandaraya Ipoh, Tourism Malaysia and other State Agencies, IIFW™ is carving its niche of being a marquee fashion event in Malaysia.
IIFW™ Fashion with a Heart – Fashion for Charity serves as a platform to generate funds for the benefit of Hospital Raja Permaisuri Bainun, Paediatric Intensive Care Unit as well as Perak Food Bank, an NGO which champions sustainability and climate change. IIFW™ Patron YBhg Datin Seri Dr Nomee Ashikin has urged the public, especially corporate in line with our mission to lend their full support for the event as part of our social responsibility effort. Partner with us to make miracles happen in the lives of these children and their families. All financial contribution will be acknowledged.