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Greetings from IIFW™.

International IPOH Fashion Week (IIFW™) going virtual under the new normal is also a follow-up from the successful IIFW™ 2019.

International IPOH Fashion Week (IIFW™) supported and endorsed by Perak State Government and Tourism Perak graced by Her Royal Highness, DYMM Raja Permaisuri Perak Darul Ridzuan, Tuanku Zara Salim for IIFW™ 2019 has taken on a life and energy of its own since it was inaugurated five years ago. IIFW™ – an event that has an important bearing on the economy and contributes to the international standing in the world fashion stakes. Fashion in Malaysia is influenced by the historical fusion of Malay, Chinese, Indian and various other indigenous cultures. International IPOH Fashion Week (IIFW™) has become a central platform for positioning Malaysia as a thriving emerging fashion capital, with a two-pronged objective of showcasing Perak/Malaysia-based fashion talent globally and at the same time welcoming the world to the Wonders of Perak. IIFW™’ has helped boost tourist arrivals to the Silver State as we showcase our culture, food and popular tourist destinations.

The Ipoh-grown International Ipoh Fashion Week (IIFW™) showcase received due recognition from the Ministry of Tourism, Arts and Culture (MOTAC) during the Malaysia Fashion Modelling and Pageant Awards recently organised by MMK and SFW. IIFW™ were awarded the MFMPA Fashion Week of the year 2019/2020 in a ceremony held at the Grand Ion Delemen Hotel, Genting Highlands. We could not hold the IIFW™ 2019 due to the Covid-19 pandemic, but are hopeful of a virtual fashion week that can be hosted this year under the new norm.

Our hope is that the Ipoh fashion industry keeps on being brave so that the younger generation can keep on being inspired. Wishing you a fabulous fashion week with the creation of Perak’s very own International IPOH Fashion Week (IIFW™).

IIFW™ will continue it’s mission to generate funds for the benefit of Hospital Raja Permaisuri Bainun Ipoh. Our target is to raise a substantial amount in order to purchase appropriate and adequate equipment for the Paediatric Department.  All financial contribution will be acknowledged.

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